Business cards are an important part of marketing. They are easy to pick up and easy to pass on to a friend. This can easily increase the word-of-mouth advertising for your business as customer’s pass them on to potential customers. It also serves as a reminder for those clients that, like many, did not have the time to make a decision at the moment.
However, many business cards are as easily lost as they are found. That is why, the design and the information on your business cards are so important. You are not only handing them your contact information, you also want to prompt them to use it. The following are some unique ideas to prompt your customers to action.
One of the most important aspects of the business card is the contact information. This is the primary reason for their creation. Now, in today’s society, time is a luxury that not too many people have enough of. Give them more than one option for making contact. Include your phone number, fax number, e-mail, voice mail, cell phone, and address. Give them every opportunity to make that contact.
Many people have a hard time feeling connected to business cards. As we all know, businesses with personality attract customers. So, you have to focus on adding your personality to your business cards. This will depend on the type and tone of your business. Business logo’s and graphics can sometimes add an extra touch. A quote or a motto, a picture of your self or your business, or a handwritten note can make the finishing touches.
One thing that copywriters have to deal with is the human tendency to procrastinate. The longer a person holds onto your business card, the more likely the card is to fall into a wallet or purse’s black hole. One way to create urgency may be to place a coupon on the back of your business card with an expiration date.
However, if there is an expiration date, you will have to replace business cards. Sometimes just adding a coupon with no expiration date, gives a sense of urgency. This is because many of us assume that coupons do not last forever.